BOOYAH PRODUCTIONS 2017 All Rights Reserved
FLASH BACK:
A year ago today Booyah Mortgage & Booyah Productions President Shane Johnson announced our companies would enter the world of NASCAR sponsoring Ryan Seig's car #39 for the legendary Daytona 500 on Febuary 25th, 2017.
After months of development and with great input from our Booyah partners, Booyah Productions Vice President Ray Tharaldson put the finishing touches on the Booyah Productions logo.
"As an artist seeing something I created on a NASCAR and being seen all over the world has been one of the highlights of my career. I'm very proud to play a part of our companies successful world wide branding. Shane's choosing "BOOYAH" as a company slogan was a pure stroke of marketing genius. While being a military term everyone reacts to it in such a positive way. It's unique and just fun to say!"
~ Ray Tharaldson
Another stroke of marketing brilliance was to record Shane's 3 year old daughter Charlie saying BOOYAH and adding it after the explosion in our animation. It softens the impact of the explosion and adds a warmth that plays well against the explosion sound effect.
Its also serves as a constant reminder of the role Charlie plays as Shane's "WHY" in his life.
Ryan Sieg (born June 20, 1987 in Tucker, Georgia) is an American professional stock car racing driver. He currently competes full-time in the NASCAR Xfinity Series, driving the No. 39 Chevrolet Camaro for RSS Racing. He is the younger brother of driver Shane Sieg.
In 2015, Sieg returned to the Xfinity Series with new sponsor Uncle Bob's Self Storage at the season opener at Daytona. He finished 38th after being involved in the first big one. Sieg had a consistent season with finishing many races under 20th, including an 8th-place finish at Kansas, finishing 11th in points.[7] Sieg lost the sponsorship from Uncle Bob's for 2016 but a number of sponsors filled the void. Some highlights of the season included almost qualifying for the Dash 4 Cash at Dover International Speedway, running in the top five at Daytona International Speedway, and qualifying for the inaugural Xfinity Series Chase before being knocked out after the first round.
In May 2017, Sieg was signed by BK Racing to drive their No. 83 Toyota Camry in the Monster Energy NASCAR Cup Series at Dover International Speedway for the AAA 400 Drive for Autism, his MENCS debut.[9] A month later, he replaced Gray Gaulding in BK's No. 23 Camry for the FireKeepers Casino 400 at Michigan.[10] Sieg recorded his best career Xfinity finish of second at Iowa Speedway only a week later.
During the 2017 racing season Ryan ran 5,790 laps in 33 races, ranking 17th in the NASCAR Xfinity Series. He also ran 1167 laps in 5 races for the Monster Energy NASCAR Cup Series the same year.
Our companies logo's were featured on the hood, sides and rear of Ryans car during the Daytona 500.
As an added bonus later in the year Booyah Mortgage and Booyah Productions made it on NASCAR Heat 2 Video Game for PlayStation and XBOX and was recreated as a die cast collectable.
2017 was a epic year for the Booyah brand. Shane's recently completed Hike Across America to raise awareness for Veteran homelessness and suicides brought national attention to the problem and inspiring and motivating the homeless. Crossing 9 States, speaking in 20 Cities, Crossing 3,000 Miles, and running over 1600 Miles for over 65 Days!
Shane is completing his book about the journey and it will be released soon.
And 2018 is shaping up to be even bigger. Plans are under way for "Hike Across America, the Second Chance Tour" With amazing partners like Clean the World we can change the world!
Join us this year as Shane runs Across America as a Motivational Speaker inspiring Schools, Communities, and Drug and Alcohol Rehab Facilities to help Veterans and those struggling with addiction to find their true WHY! Stay tuned!
Need a KeyNote Speaker?
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Video Produced and Edited by Booyah VP Ray Tharaldson using FCPX, Motion 5 & Photoshop CS5. All Rights Reserved 2018.
